Customer Insights: How a Big Retailer Wins with a PIM-first Approach

When kicking off a digital transformation to improve efficiency, it often makes sense to start with Product Information Management (PIM).

By focusing on PIM first, you’re setting your business up for success with organized, accurate product data. It’s like building a strong foundation—when your product information is reliable, everything else in your e-commerce strategy falls into place more easily.

At the heart of it all is getting your data right from the start.

Our Customer’s Story

One of our customers, a global fashion retailer, faced a familiar challenge: their legacy, on-premise PIM solution was holding them back. 

Despite being a major player in over 70 markets, their outdated system couldn’t keep up. It was slow—especially with the added weight of customized features—and its data model just wasn’t built for the complexities of a global brand.

Recognizing that product information is the backbone of a successful e-commerce strategy, they turned to Bluestone PIM to accelerate their digital transformation.

In just six months, Bluestone PIM was fully implemented across all of their markets, and the impact was immediate. The retailer saw a dramatic improvement in performance and scalability, allowing them to optimize their product information management across the board.

With Bluestone PIM, they gained the agility they needed—accurate, real-time product data was now integrated into their e-commerce platform, enriching the online shopping experience. 

And the advantages didn’t end there: with API event capabilities, faster lead times, and a flexible attribute model, they set themselves up for the future. No more dealing with tedious updates or relying on outdated systems—their operations are now ready to scale smoothly.

Our customers rely on Bluestone PIM to drive their global expansion. They understand that starting with a robust PIM solution gives them a strategic edge.

Here’s what we can learn from their PIM-first approach:

Data is the Foundation

Think about building a marketing campaign or creating a seamless shopping experience—none of it works without solid, reliable data. 

With centralized, accurate product information, marketing teams can craft campaigns that truly resonate with customers. Consistent and enriched product data not only improves listings and recommendations but also makes sure customers enjoy a smooth, informed shopping experience. 

On the flip side, if your data is scattered or unreliable, marketing efforts fall flat, and the customer experience becomes frustratingly inconsistent.

Strong Performance & Scalability

In e-commerce, performance and scalability aren’t just technical terms—they’re directly tied to customer satisfaction and the company's ability to grow. 

Fast load times and a smooth browsing experience are crucial to keeping customers engaged and boosting conversions. 

A PIM-first approach ensures your system can scale easily, handling increasing numbers of products, users, and transactions without slowing down. It future-proofs your operations by creating a solid data foundation that supports faster digital interactions.

Omnichannel Consistency

Operating across multiple sales channels introduces complexity, and inconsistency can quickly damage customer trust. 

When a product’s price, description, or availability changes depending on the platform, customers get confused and lose confidence in a brand. 

With Bluestone PIM, companies can centralize all product data—descriptions, images, prices, specs—into one system, ensuring consistency across every channel. This not only improves the customer experience but also strengthens your brand’s digital visibility by boosting your search engine rankings.

Better Compliance and Data Governance

For businesses that operate in regulated industries or across multiple regions, maintaining accurate, compliant product data is essential. 

With a PIM-first approach, companies can easily ensure their product information complies with local regulations and industry standards, such as GS1 or Digital Product Passport. Bluestone PIM provides a composable solution where all product data is well-documented, easily accessible, and compliant, reducing the risk of regulatory issues.

💡 The EU Digital Product Passport is a digital ID for products that provides a complete overview of their supply chain. Starting in 2026, e-commerce businesses in the EU will be unable to sell their products without a Digital Product Passport.

Better Personalization and Customer Experiences

Personalized customer experiences are what make brands memorable. Companies can use AI in PIM to offer tailored product recommendations, dynamic pricing, and personalized content based on customer behavior and preferences. But AI is only as good as the data it works with, which is why accurate, enriched product data is essential. 

Bluestone PIM enables businesses to deliver personalized experiences that drive loyalty and increase conversion rates.

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The Long-Term Value of a PIM-First Approach

While it might be tempting to dive straight into launching an e-commerce platform, laying the right groundwork with a PIM-first approach ensures sustainable, long-term growth.

Good product data is the backbone of any digital strategy, and Bluestone PIM helps ensure your e-commerce platform is built on a solid, scalable foundation. 

Whether you’re managing complex product catalogs, selling across multiple channels, or entering new markets, starting with PIM will provide flexibility and operational efficiency. Deliver consistent, high-quality customer experiences by centralizing product data from the start. 

Ready to see how it works for your business? Let's talk!