The New Frontier of E-commerce (Is PIM)

Product Information Management Retail & eCommerce

Janusz Wojciechowski on September 21, 2018

Next-generation Product Information Management software has marked a new horizon for e-commerce. Below are three cases how PIM can be used to efficiently solve specific business challenges.

Typical Challenge #1: Dealing with Large Numbers of SKUs

Solution: Filtering

When dealing with large numbers of stock keeping units (SKUs), being able to filter products out, e.g., based on file types, sizes, or keywords, is extremely important. A PIM solution should enable a user to extract a custom list of products, based on specific attributes, labels, and relations. The list should be conveniently displayed and accessed, and easy to work with. PIM software should naturally come with advanced filtering features, such as:

Combining multiple filter options;
Deactivating filters;
Resetting filters;
Saving filters for later use;
Filtering products connected to a category or subcategory

Without filtering products, it would not be possible to bulk update products, either. When working with thousands of SKUs, such a feature can save a huge amount of time.

Typical Challenge #2: Scattered Digital Assets

Solution: Digital Asset Management

A PIM solution should be equipped with a feature-rich searchable and filterable media files bank. A digital asset management (DAM) feature ought to allow a user to add, edit, or delete media files. A more advanced DAM feature would enable digital assets to be assigned to or unassigned from individual products or whole categories. Conversely, a DAM capability should let a user remove a relation between a media file and a product or even from an entire category.

media_library_screenshot-1 — Manage media files with DAM in Bluestone PIM

Typical Challenge #3: Collaborating on Product Content

Solution: User Permissions

Enriching product information is a collaborative effort. To begin with, a PIM solution should offer different types (or roles) of users, such as user, admin, or product manager. Next, working with your team members on a product requires tasks to be assigned to and unassigned from users.

Managing products for a web shop doesn’t have to take forever. Implement #pim and do it efficiently Click To Tweet

After creating users within a specific organization, your PIM should allow you to adjust a user’s permissions to perform certain tasks. User management also involves filtering tasks’ statuses, such as pending or done.