5.11 Tactical EMEA office Partners with Bluestone PIM

The apparel and gear company’s EMEA office invests in composable product information management to further strengthen legacy systems and revamp infrastructure.
Bluestone PIM announced today that 5.11 Tactical’s EMEA office of the American tactical apparel and gear brand, has selected its technology to further automate its operations.
The EMEA office of 5.11 Tactical, an apparel and gear brand for outdoor adventures, footwear, uniforms and tactical equipment, wants to increase the efficiency and be able to further support their dealership and external partners and needs a strong, modern technical architecture to do so.
The company’s EMEA branch chose Bluestone PIM because it offered the flexibility and functionality it needed to speed up its operations and processes. As a modern solution, Bluestone PIM can offer best practises and support 5.11 throughout its transformation.
This technology partnership will be vital for 5.11’s development into more automated processes, and Bluestone PIM has demonstrated its ability to support adaptation to future business needs.

About 5.11 Tactical
5.11 Tactical is a US-based apparel brand specialising in outdoor clothing, footwear, uniforms, and tactical gear, primarily catering to military, law enforcement, and public safety professionals. Headquartered in Irvine, California, the company operates a network of retail stores, with over 100 locations as of August 2023.
Website: https://www.511tactical.com
Headquareters: Malmö, Sweden
Industry: Apparel & Gear
Model: B2C