United Sports Brands Europe partners with Bluestone PIM for best-of-breed composable PIM

United-Sports-Brands-Europe

United Sports Brands invest in its digital capabilities to revolutionise customer engagement

Tønsberg, Norway, 11 February, 2025

Bluestone PIM announced today that United Sports Brands Europe, which operates as part of the United Sports Brands global network, has selected its technology to provide key product management components to support and innovate its product management capabilities.

The sports manufacturer and distributor chose Bluestone PIM because it offered United Sports Brands the scalability and flexibility it needed to migrate its in-house system onto a powerful microservice-based, API-first, cloud-native, headless platform. In addition, Bluestone PIM, powered by AI, supports United Sports Brands to innovate with AI-generated content.

This will be a critical technology partnership, and it was important for Bluestone PIM to be a strong vendor in supporting United Sports Brands' vision.

United Sports Brands Europe

About United Sports Brands Europe

United Sports Brands Europe is a collection of the unique brands Spalding, McDavid, Pearl iZUMi, Shock Doctor, NATHAN and KT Tape, all dedicated to providing athletes best-in-class sports performance and protective products.

Website: https://www.unitedspb.eu

Headquareters: Geel, Belgium

Industry: Sporting Goods

Model: B2B