Sport 1 Group Expands Personalised Digital Experiences with Bluestone PIM

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The Norwegian sports retail group, owner of leading brands such as Sport 1 and Intersport Norway, enhances product data management and e-commerce efficiency with a modern solution.

Tønsberg, Norway, 10 April, 2025

Bluestone PIM announces that Sport 1 Group, a major player in Norway’s sports retail industry, continues to optimise its digital commerce infrastructure by leveraging Bluestone PIM to manage its expansive product catalogue, brand-specific content, and supplier collaboration workflows.

With six e-commerce websites, Sport 1 Group required a scalable and flexible solution capable of managing multiple brands and concepts while ensuring product data accuracy across all sales channels. By transitioning from its on-premise system to Bluestone PIM, Sport 1 Group now benefits from a composable architecture that improves operational efficiency.

By leveraging Bluestone PIM’s advanced data structuring and integration capabilities, Sport 1 Group has enhanced e-commerce operations, improved data accuracy, and accelerated time-to-market.

This ongoing technological partnership supports Sport 1 Group’s commitment to the digital space, ensuring that each brand within its portfolio can deliver enriched, high-quality, personalised product information to customers.

Sport 1 Group Expands Personalised Digital Experiences with Bluestone PIM

About Sport 1 Group

Sport 1 consists of over 200 genuine sports stores. What all our stores have in common is a deep passion and strong love for sports. We offer the best brands, a locally adapted selection, and solid expertise — and above all, we have a heart for true sport.

Website: https://www.sport1.no/

Headquarters: Jessheim, Norway

Industry: Sporting Goods