Starboard, a global leader in the water sports industry, continues to optimise its product information management strategy with Bluestone PIM, further enhancing its data processes.
Managing a seasonal and technically complex product catalogues requires a scalable and efficient approach. Since adopting Bluestone PIM, Starboard has significantly improved how it structures, updates, and distributes product data, ensuring consistency across e-commerce platforms, content management systems, and retail partners.
Now, Starboard is expanding its use of Bluestone PIM to support its sustainability initiatives. As a company committed to carbon offsetting, responsible material sourcing, and ocean conservation, Starboard is leveraging Bluestone PIM’s structured data management to track and report on key environmental metrics.
With Bluestone PIM’s API-only architecture, Starboard has future-proofed its operations, optimised digital workflows, and ensured transparency in both product information and sustainability efforts. This ongoing technological partnership showcases Starboard’s commitment to seamless digital experiences and sustainability.
