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BLUESTONE PIM FEATURES
Powerful and Flexible PIM to Sell More, Better and Faster
With Bluestone PIM, you can get your products to market and in front of customers faster, regardless of channels, regions, or languages.
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Bluestone PIM Features Overview
Category |
Product Feature |
What You Gain |
---|---|---|
AI & Automation | AI Enrich | Create rich, SEO-friendly product descriptions in seconds. |
AI & Automation | AI Linguist | Translate, refine, and localise content. |
AI & Automation | AI Templates | Save your best prompts and whole AI setups to reuse them. |
AI & Automation | AI Analyst (extension) | Detect and fix product data issues instantly. |
AI & Automation | AI Agent | Find the products you want to work with instantly. |
Data Modeling & Catalogue Management | Data Modelling | Organise your catalogue exactly how you need. |
Data Modeling & Catalogue Management | Flexible Data Model | Evolve your PIM as your business grows. |
Data Modeling & Catalogue Management | Category & Product Hierarchies | Set up hierarchies that match your business logic so your customers find products faster. |
Data Modeling & Catalogue Management | Attribute Management | Define every detail and rule you need. |
Data Modeling & Catalogue Management | Variant-Level & Category-Level Attributes | Reduce duplication, maintain control at any level of granularity. |
Data Modeling & Catalogue Management | Product Relations & Bundles | Easily link related products and bundles. |
Data Modeling & Catalogue Management | Variant & Group Management | Keep your catalogue simple and clutter-free. |
Productivity & Usability | Bulk Editing & Intelligent Import | Update thousands of products in one go. |
Productivity & Usability | Customisable Dashboard | Track what matters, drive productivity and focus. |
Productivity & Usability | Saved Views & Advanced Filters | Jump straight to the data you need. |
Productivity & Usability | Personalised Product Editor (PPE) | Onboard products faster, while controlling who can edit what. |
Productivity & Usability | Templates & Libraries | Enrich products quicker with ready-to-use setups. |
Media & Content | Digital Asset Management (DAM) | Publish to every channel faster. |
Media & Content | Media Metadata & Labels | Stay in control of rights, usage, and content readiness. |
Media & Content | InDesign Integration | Automate catalogue/DTP processes, reduce manual entry. |
Media & Content | PDF/Product Catalogue Generator | Generate accurate, consistent product sheets to create catalogues and marketing materials in minutes. |
Media & Content | SEO Builder | Generate and manage SEO-friendly URLs and metadata. |
Interoperability & Integration | Marketplace & Channel Integrations | Connect to any system and keep your stack future-proof. |
Interoperability & Integration | Multi-Language & Contexts | Run global, multi-market, and multi-brand catalogues. |
Interoperability & Integration | Marketplace, E-commerce, and App Integrations | Expand reach, centralise product data, scale commerce. |
Collaboration & Workflow | Supplier Portal | Work directly with suppliers to speed up launches. |
Collaboration & Workflow | Tasks & Notifications | Assign responsibility and automate routine work. |
Collaboration & Workflow | Campaign & Promotion Management | Launch promotions faster, maximise sales. |
Collaboration & Workflow | Rules Engine & Webhooks | Reduce manual work, enable event-driven integrations. |
Collaboration & Workflow | Access Control & Roles | Manage access securely at scale and stay compliant with regulations. |
Quality & Validation | Data Quality Control & Completeness Scoring | Know when your products are ready to publish across every channel. |
Quality & Validation | Product Statuses & History | Track every change for complete compliance and governance. |
Quality & Validation | Onboarding & Training | Get your team live faster. |
Security & Compliance | Security & Compliance | Protect your data with enterprise-grade security. |
Security & Compliance | Cloud-Native SaaS | Rely on a platform that’s always up to date. |
Manage All Your Product Information in One Place
With Bluestone PIM Features, you can centralise, enrich, and control all your product data from a single hub.
Schedule a meeting to discover how Bluestone PIM efficiently organises your product data.

Centralise & Organise Your Data—Your Way

Effortlessly import your product data from Excel, CSV, or connect via 700+ APIs.
Work faster using smarting mapping and AI Templates that match your unique workflows.
Export your data exactly how your business or sales channels need it.
Keep everything in sync and always up to date with real-time validation.
Structure Your Products for Success

Create custom tree structures tailored to your product categories.
Organise and group your products by shared attributes that make sense to you.
Set up automated data governance with publishing workflows and validation rules.


Enjoy a User-Friendly Interface Designed for You

Quickly find and edit products using advanced search, filters, and tagging.
Speed up onboarding with pre-filled templates designed for your team.
Track your work and data quality with your own custom dashboard and Completeness Score.
Why Do Companies Love Bluestone PIM?
Our Bluestone PIM system has become the backbone of our cross team sustainability efforts. With all our product data in one place, our teams can collaborate better and rely on accurate, up-to-date Information.
When we make a product more sustainable — like switching to a greener material — that change is reflected everywhere automatically. It’s helped us save time, improve reporting, and focus more on creating new eco-friendly ideas instead of chasing down data.


Bluestone PIM has brought clarity, speed, and structure to our operations, and has made a noticeable difference in both day-to-day tasks and long-term scalability.
We confidently recommend Bluestone PIM to any company looking to streamline product management, improve operational efficiency, and support digital growth.


Bluestone has the product mix we need and it delivered the customization and configurations we are looking for.
WThey have a really good team with a lot of knowledge and experience.


One of the best things about this PIM system is that we can manage most of it ourselves. I conferred with my colleagues as well and that's one of the things that I think we all agree on.
WWe’re glad to have the freedom and flexibility within Bluestone PIM to manage most of our product data needs ourselves. It’s very straightforward.


Wilhelmsen Ships Service implemented Bluestone PIM due to its scalability, connectivity features and tools for effective collaboration.
WIt has allowed us not only to manage product related information in an efficient and meaningful way but also to provide our customers with a great seamless experience across online, mobile, and offline sales channels.


We evaluated many PIM solutions and selected Bluestone PIM based on its easy user interface, advanced data modeling, and modern application programming interface. SaaS delivery made the choice even easier. We have integrated Bluestone PIM with our content management system Sitcore, and it all works very smoothly.
WBluestone PIM has proven to be a solid partner and enabled us to increase our digital business volume dramatically.


This industry moves fast and Bluestone gets that. If a capability doesn’t perform, I can remove it and plug in another. That’s how MACH should work, and Bluestone PIM supports that modular mindset.


Bluestone integrates seamlessly with our MACH architecture. Its advanced and flexible modeling capabilities make it easy to configure a wide range of product setups, supporting future expansion of both products and their content.
With built-in connectors and straightforward integration, we can efficiently deploy content to Commercetools and Algolia.

“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”

Thomas Fehn,
Chief Digital Information Officer at St. Gobain Distribution Norway
“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”

Christine Øvrum Halvorsen,
Web Editor at Isola
"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."

Construction Industry
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Get the Bluestone PIM features overview e-book
Discover how to:
● Get your products to market faster with streamlined data management that eliminates bottlenecks and ensures consistently high-quality information across all channels
● Stop building from scratch – leverage Bluestone PIM's Extension Hub with pre-built Connectors, Accelerators, and Packaged Business Capabilities that integrate seamlessly with your existing systems
● Let AI do the heavy lifting – see how built-in AI features can automatically handle localisation, create compelling product stories, and maintain data quality without the manual work
Enrich & Optimise Your Product Data with AI

Instantly generate product descriptions, attributes, and translations using AI Enrich and AI Linguist.
Set rules and give instructions so AI delivers content that meets your standards.
Free up your time by letting AI handle repetitive tasks and boost your catalogue quality.


Manage Your Digital Assets with Ease

Store, connect, and manage all your product images, videos, documents, and even 3D files in one place.
Automatically optimise assets for every channel you use.
Keep track of asset versions, so you never lose what matters.
Collaborate & Work Smarter—Together

Communicate directly on the platform, right where you work on product data.
Create, assign, and track tasks with clear dashboards so everyone stays on the same page.
Set roles and access levels, personalising your dashboard and editor for every team member.
Let partners or suppliers upload files and collaborate with you securely through a dedicated portal.


Integrate, Syndicate & Automate Your Product Data

Connect all your sales channels, platforms, and systems to your central PIM.
Use built-in APIs and ready integrations with commercetools, Contentstack, Productsup and more.
Set up webhooks and custom events to automate processes between all your apps.
Deliver consistent, up-to-date content everywhere you sell.
Engage Customers & Increase Sales

Use upsell and cross-sell relationships to boost your sales potential.
Easily group product variants or create custom bundles.
Launch targeted campaigns, manage pricing, and run vouchers or coupon promotions from one platform.

Book an expert
Connect with our expert to see how Bluestone PIM can fit your needs
Frequently Asked Questions
1 - What is a Product Information Management (PIM) system and why do I need one?
2 - How can Bluestone PIM Features help my business?
3 - Can Bluestone PIM import data from spreadsheets and other sources?
4 - What makes Bluestone PIM different?
5 - How do I get started?
