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Work smarter, work happier Collaborating on product content

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As a marketer, your strength is in your content. You're trying to deliver great product content that captivates and engages your customers.

Data, data, data. Why is it taking so much time?

But there are just so many products that need good content. First, you have to deal with:

  • Product data scattered across spreadsheets,
  • Endless ambiguity over who owns the data
  • ... or where to update the data,
  • Data overwritten by various systems,
  • Waiting for sluggish data feeds.

Bluestone PIM can handle this complexity for you, and let you focus on refining your product information.

That's more time for the work you love. And for sharing a cake with your colleagues Cake icon

What makes Bluestone PIM great for Marketing?

Structured product data

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Create a structured product tree that makes it easy to share information among products. For example, if you sell a product in variants that only differ in color and size, all remaining attributes will be inherited automatically. Product structure works together with data validation to keep your data clean.

Better teamwork

Hands groups

Share tasks and monitor task completion. No more duplicate efforts. Everyone works together to establish one source of truth for all product information. Tasks can be linked to product categories, specific products, or media. That way, your team is always on the same page.

Dynamic updates

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Connect Bluestone PIM to your existing IT components and watch how everything clicks into place. Bluestone PIM can exchange live product information with ERP and e-commerce platforms on the fly. No need to wait for a sluggish data feed between the systems. Your content is ready when you are!

Managing your digital assets

Digital Assets symbol

Always find the right product image for your purpose. Bluestone PIM helps you keep track of all images, videos, and other assets, and connect them to products. Smart workflows result in increased asset value and faster production cycles. The media library keeps historical versions of files, so nothing ever gets lost.

Seamless product experience

Box surrounding with arrows

Easily manage content for all your sales channels, and create a unified product experience. In Bluestone PIM you can manage channels in separate catalogs and link them together to have a clear overview of your message across channels.

Rich marketplace of Apps

Mobile apps and store symbols

Whether you're in retail or wholesale, in manufacturing or another industry, you'll find the tools you need in Bluestone PIM marketplace. For example, our two-way sync with Adobe InDesign aids you in creating catalogs and other publications for print and digital use.

Product content staging

Product content icons

Move things around behind the curtain. You can publish your minimum viable content and enrich it later, or refine content behind the scenes until it's just perfect. You decide when it's time to go live.

Available as a SaaS

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Take advantage of the latest PIM technology delivered in the cloud. In contrast to on-premise delivery, software upgrades are available instantly. Also, you can access your product information from anywhere in the world.

Here you go — a cost-effective Product Information Management solution that makes work with product content a piece of cake


One source of truth

Clarity over where to update product information


Convenient SaaS model

Latest technology at a low cost, 100% cloud native


Tools for marketers

Apps for campaign and voucher management, InDesign and more


Flexible attribute structure

Fits your growing needs and unlimited use cases


Always connected

Rich integrations towards ERP and sales channels


Advanced media management

Increases asset value and helps to eliminate errors


Adapts to any market

Products and assets can have different contexts and translations


Work smarter

Well-organized content and advanced data validation