As a marketer, your strength is in your content. You're trying to deliver great product content that captivates and engages your customers.
But there are just so many products that need good content. First, you have to deal with:
- Product data scattered across spreadsheets,
- Endless ambiguity over who owns the data
- ... or where to update the data,
- Data overwritten by various systems,
- Waiting for sluggish data feeds.
Bluestone PIM can handle this complexity for you, and let you focus on refining your product information.
That's more time for the work you love. And for sharing a cake with your colleagues
What makes Bluestone PIM great for Marketing?
Structured product data
Create a structured product tree that makes it easy to share information among products. For example, if you sell a product in variants that only differ in color and size, all remaining attributes will be inherited automatically. Product structure works together with data validation to keep your data clean.
Share tasks and monitor task completion. No more duplicate efforts. Everyone works together to establish one source of truth for all product information. Tasks can be linked to product categories, specific products, or media. That way, your team is always on the same page.
Connect Bluestone PIM to your existing IT components and watch how everything clicks into place. Bluestone PIM can exchange live product information with ERP and e-commerce platforms on the fly. No need to wait for a sluggish data feed between the systems. Your content is ready when you are!
Managing your digital assets
Always find the right product image for your purpose. Bluestone PIM helps you keep track of all images, videos, and other assets, and connect them to products. Smart workflows result in increased asset value and faster production cycles. The media library keeps historical versions of files, so nothing ever gets lost.
Seamless product experience
Easily manage content for all your sales channels, and create a unified product experience. In Bluestone PIM you can manage channels in separate catalogs and link them together to have a clear overview of your message across channels.
Rich marketplace of Apps
Whether you're in retail or wholesale, in manufacturing or another industry, you'll find the tools you need in Bluestone PIM marketplace. For example, our two-way sync with Adobe InDesign aids you in creating catalogs and other publications for print and digital use.
Product content staging
Move things around behind the curtain. You can publish your minimum viable content and enrich it later, or refine content behind the scenes until it's just perfect. You decide when it's time to go live.
Available as a SaaS
Take advantage of the latest PIM technology delivered in the cloud. In contrast to on-premise delivery, software upgrades are available instantly. Also, you can access your product information from anywhere in the world.
Here you go — a cost-effective Product Information Management solution that makes work with product content a piece of cake
One source of truth
Clarity over where to update product information
Convenient SaaS model
Latest technology at a low cost, 100% cloud native
Tools for marketers
Apps for campaign and voucher management, InDesign and more
Flexible attribute structure
Fits your growing needs and unlimited use cases
Rich integrations towards ERP and sales channels
Advanced media management
Increases asset value and helps to eliminate errors
Adapts to any market
Products and assets can have different contexts and translations
Well-organized content and advanced data validation