Definition: API Integration

What is an API integration?

API integration is the process of connecting two or more applications or systems using Application Programming Interfaces (APIs). APIs allow different applications to communicate with each other, exchange data, and trigger specific actions.

How can API integrations help businesses?

API integration enables different software systems to work together seamlessly, improving operational efficiency and enhancing the customer experience. For example, a company's customer relationship management (CRM) system can be integrated with its accounting software, allowing sales teams to view customer payment histories and streamline billing processes.

Similarly, API integration can enable eCommerce platforms to automatically update inventory levels and process orders from third-party marketplaces.