Definition: Augmented Reality

What is augmented reality?

Augmented reality (AR) is a technology that enriches real environments with digital content.

By overlaying sensory impressions such as images, videos or maps with a direct or indirect view of the real world, physical and virtual objects merge seamlessly. In this way, virtual information can be presented interactively as if it existed in the real world, allowing users to engage with real and computer-generated experiences in equal measure.

Unlike virtual reality systems, which completely isolate the user in a simulated environment, augmented reality continues to anchor the experience firmly in reality while adding digital interactive elements. For example, people shopping for furniture can use AR apps to place virtual sofas and beds in real showrooms or homes to give customers a realistic impression of the various options before they buy. Mechanics can access repair instructions that are visually superimposed over the relevant components as they work. Game developers can also explore the blending of game elements with the real landscape as users walk through doors and gates, producing games like Pokemon Go.

As the underlying technologies for AR applications evolve, new opportunities are emerging in various industries to connect the physical and digital realms to change the way we access and interact with information.