Definition: Brick-and-Mortar

What is brick-and-mortar?

Brick-and-mortar, also known as physical commerce and traditional commerce, refers to a physical business location, such as a retail store, where customers can visit to purchase products, services, or interact with the company in person. It is a traditional business model that has been in use for centuries and is still prevalent in many industries today.

The opposite of brick-and-mortar is eCommerce, where goods and services are sold online. If a business sells its goods and services online and in physical retail stores, it is referred to as click-and-brick or click-and-mortar.

How do brick-and-mortar businesses work?

In a brick-and-mortar store, customers can see, touch, and experience products before making a purchase. They can also receive advice and support from knowledgeable staff, ask questions, and get help with any issues. Brick-and-mortar stores often create a sense of community and connection with customers, which can lead to loyal and repeat business.

Brick-and-mortar businesses can be standalone operations or part of a larger retail chain. They can range in size from small mom-and-pop shops to large department stores. Many brick-and-mortar businesses have had to adapt to changing consumer trends, such as the rise of eCommerce, and integrate online channels into their operations to remain competitive.

In recent years, some brick-and-mortar businesses have also started offering additional services or experiences to customers, such as workshops, events, and in-store dining, in order to attract more foot traffic and create a memorable experience for customers.