Definition: Customer Profiling

What is customer profiling?

Customer profiling is a marketing technique used to identify and categorize customers based on their demographic, psychographic, and behavioral characteristics. It requires gathering and analyzing data about customer behavior, preferences, interests, and needs in order to create targeted marketing campaigns and improve customer engagement.

What is the purpose of customer profiling?

The goal of customer profiling is to develop a deeper understanding of your customers so you can tailor your marketing efforts to their specific needs and interests. By analyzing customer data, you can identify patterns and trends that will help you make informed decisions about how to market and sell your products or services.

How is customer profiling done?

Customer profiling is typically done by gathering data from a variety of sources, such as customer surveys, website analytics, social media interactions, and purchase history. This data is then used to create buyer personas or profiles that describe the typical characteristics and behaviors of different segments of your customer base.

However, trends change over time, as do customer interests and preferences. As such, customer profiling is an ongoing process that requires regular analysis and updates so that the buyer personas can stay accurate and that customers are not presented with irrelevant marketing messages.