Definition: Digital Product Passport

What is a digital product passport?

A digital product passport (DPP) is an online record that stores key information about a product throughout its lifecycle and supply chain. It includes details like where the materials come from, its carbon footprint, and any sustainability certifications.

Data transparency is one of the main purposes of a DPP. It is designed to provide clear, accessible, and trustworthy information about a product’s materials, sourcing, environmental impact, and compliance with sustainability standards. It also ensures that all stakeholders can access this information easily. Customers can check if a product aligns with their values, businesses can track and manage sustainability data, and regulators can verify compliance with environmental laws.

Since a DPP is built on product data, it cannot exist without accurate and well-organised product information. For companies managing many products, keeping this data up to date can be an arduous task. A product information management (PIM) system helps businesses organise and improve product data before sending it to a DPP system. It has special tools to enrich, check, and update product details, thereby making sure the information is accurate and complete. By reducing manual work, a PIM system makes it easier to manage sustainability data and keep records up to date.