Definition: Digital Twin

What is a digital twin?

A digital twin is a virtual replica of a physical object or system created using data and simulation software. It is used in a wide range of industries, including manufacturing, retail, and eCommerce, to enhance product design, create a virtual 3D replica of their products, and provide customers with a better understanding of the product's functionality and performance.

How can a digital twin be used in business?

The concept of a digital twin is based on the idea that a virtual representation of a physical object or system can be used to gain insights and optimize performance. By collecting data from sensors and other sources, a digital twin can simulate real-world scenarios and provide insights into the behavior of the physical object or system.

For instance, a retailer could use a digital twin to test different store layouts and product placements, analyzing the impact on customer traffic flow, product visibility, and sales. By doing so, they can optimize the placement of products and signage to maximize customer flow and sales. It can also simulate the impact of different transportation routes and inventory levels on lead times and costs and help identify opportunities to streamline their supply chain and reduce costs, ultimately improving their bottom line.