Definition: Indirect Competitor

What is an indirect competitor?

An indirect competitor is a company or business that offers a different product or service but still competes for the same target audience or market as another company. Unlike direct competitors who sell similar products or services, indirect competitors provide alternative solutions to the same problems that the target customers are facing.

For example, an indirect competitor to a coffee shop would be a juice bar or tea shop. While they offer different beverages, they target the same customer base of individuals seeking refreshments and alternative drink options.