Definition: Niche Audience

What is a niche audience?

A niche audience refers to a specific and specialized subgroup within a broader target audience. It consists of individuals who share common interests, needs, or characteristics that distinguish them from the general target audience. Niche audiences can be defined by various factors such as demographics, psychographics, or specific areas of expertise or interest. While they tend to be smaller in size, they are highly valuable to businesses that can cater to their unique needs.

An example of a niche audience can be vegetarian athletes who participate in endurance sports like triathlons.