Definition: Product Attributes

What is a product attribute?

Product attributes are the specific characteristics or qualities that define a product, differentiate it from other products in the same category, and provide important details about a product. These attributes can be tangible (physical dimensions, color, material composition, etc.) or intangible (brand reputation, product quality, perceived value, etc.).

For example, the attributes of a smartphone may include:

• Screen size: 6.5 inches
• Processor: Octa-core
• RAM: 8GB
• Storage capacity: 128GB
• Camera resolution: 48 megapixels
• Battery life: Up to 12 hours of talk time
• Operating system: Android 12
• Brand: XYZ
• Warranty: 1 year
• Customer reviews: 4.5 out of 5 stars

Learn more about product attributes

• How to Create Product Attributes That Sell