Definition: Product Listing Page

What is a product listing page?

A product listing page (PLP) refers to a web page or section on an eCommerce platform where multiple products are displayed in a structured format. It serves as an overview of available products and provides essential information to help users navigate and explore the product catalog.

Typically, a product listing page includes features such as product images, titles, prices, brief descriptions, and possibly additional attributes like ratings and reviews. It may also incorporate filters, sorting options, and product categories to facilitate personalized search and navigation. Having these features on a product listing page will help shoppers quickly compare multiple products, find the product of interest, and navigate to the individual product detail page.

This screenshot shows an example of a product listing page:

Source: ASOS