Definition: Rich Product Content

What is rich product content?

Rich product content is the highly engaging, interactive, and dynamic digital assets that bring products to life across sales channels by adding depth and visual appeal. This goes beyond basic product information like descriptions, specifications, or prices and offers customers an immersive shopping experience that cannot be achieved through text alone.

Rich product content can include high-resolution images, 3D models, augmented reality, product demonstration videos, interactive configurators, and more. The goal is to enable customers to better evaluate and envision using the product through life-like representations and experiences, even without physical access to the product.

Using rich product content helps brands differentiate themselves in a competitive market by better conveying product value and quality. It drives greater customer confidence, trust, and likelihood to purchase. Implementing consistent, on-brand rich content across channels also ensures customers receive an engaging and satisfying shopping experience at every touchpoint.