Definition: Search Filter

What is a search filter?

A search filter is a feature or tool used on online platforms or websites to narrow down search results based on specific criteria or preferences. It allows users to refine their search by selecting certain parameters, such as price range, brand, size, color, or other relevant attributes.

On an eCommerce website with a vast product catalog, a search filter is a necessary function as it enables shoppers to narrow down a large number of search results to find the desired items without the need to manually sift through numerous pages or irrelevant products. Search filters can also facilitate product discovery by suggesting related or complementary items based on the selected criteria, allowing shoppers to explore additional options they weren't aware of.