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Our story

We are a growing Nordic tech company with a global reach

The company was established in 2015 to build Bluestone PIM, a disruptive SaaS platform for Product Information Management (PIM).

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The world of digital commerce is changing, and traditional solutions for PIM face major challenges to meet current and future market demands. Being PIM enthusiasts, from day one we have developed Bluestone PIM based on a true API-first microservice architecture.

Maintaining even 1K of products in the portfolio is a serious task. Centralizing this volume of product information is a basic capability of most PIM solutions. The unique value of Bluestone PIM, however, is the extreme flexibility in connecting new sales channels and the possibilities created by our Marketplace apps.

The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. In that time we managed to get to know the ins and outs of digital commerce. Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base as well as an influx of enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.

Supporting our global customers and partners is our priority. It leads us to always use the best tools to reduce travel, increase direct access to our expertise, and be as involved as if we were in the same room.

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