.svg){kind=logo}
About Bluestone PIM
The headless, API-first product data platform.
Scale your product data as your business grows without replacing your PIM.
.jpeg)
Our story
2016 - Company Founded
- Bluestone PIM was founded in Norway as a start-up company ready to disrupt the PIM industry
- The coding started for the Bluestone PIM services
- Established AWS sites in Frankfurt and Dublin
- We opened our development site in Gdansk
2017 - Market Expansion Begins
- Market exploration started with promoting our Product Information Management services in the Nordics
- We signed our first retailer client with market deployment across 60 countries
2018 - Becoming a Global Company
- Bluestone PIM merged with WebOn, an e-commerce services provider from Norway, and became a truly global company with an office in Bangkok
- We signed our first customer in South-East Asia
2019 - Accelerating Growth
- We deployed an AWS cloud environment in Singapore
- In December, Bluestone PIM was named one of the fastest-growing companies in Norway by the business magazine, “Dagens Næringsliv”. This recognition highlighted Bluestone’s strong growth and success in the Norwegian market
2020 - Global Expansion & Industry Recognition
- We signed our first customers in the USA, UK, and Australia
- We remained stable during the pandemic and saw increased demand for our service as the world was going digital
- We received recognition from Gartner and Ventana Research
2021 - Industry Leadership & Recognition
- We became a certified member of the MACH Alliance, as the first PIM vendor
- Bluestone PIM received recognition from IDC as one of the leading global PIM companies
2022 - Global Expansion Accelerates
- Large international brands signed for Bluestone PIM deployment
- We established an AWS site in the USA
- Expanded our sales capabilities in Europe, and North America
2023 - Scaling Enterprise Success
-
We are constantly scaling with deployment at large brands and renowned retailers
-
Continue expanding our partner SI network worldwide
2024 - Fueling the Next Stage of Growth
- Securing a significant venture capital round with Scale Leap Capital and Narwhal Investments marks a major milestone in our journey towards becoming the world's leading composable PIM provider
.jpg)
2025 - Leading the AI-Powered Future
- Launched AI Analyst to level up data quality and introduced AI Agent in Bluestone PIM to help customers save even more time.
- Bluestone PIM was recognised by Gartner® as a Representative Vendor in 2025
- Hosted the very first Bluestone PIM Partner Day in London
2026 - What’s Next?
-
Stay tuned for what’s next!
"
We built Bluestone PIM on a simple belief: your PIM should never be the reason you can't change. Your business will grow, your tech will change, your channels will multiply. The platform underneath it shouldn't have to be replaced every few years. Build it open, build it to connect to anything, and it becomes the last PIM you ever need.
"
Einar Augedal,
CEO at Bluestone PIM
See how we support businesses to scale & grow
Retail
Case study: How Zeeman Cut Product Localisation from 6 Weeks to 1
Zeeman textielSupers B.V. aimed to modernise their e-commerce stack and reduce dependency on legacy systems. Using Bluestone PIM’s MACH-based platform they transformed product data operations and optimised their customer buying journey foundations.
Building & Construction
Streamline Digital Business Processes with PIM
How Isola ensures product information consistency across the company's operations
Retail & eCommerce
PIM in B2B Sales
How Neumann leverages product data to increase their digital business volume
Chief Executive Officer
Chief Product & Innovation Officer
Chief Sustainability & Digital Trust Officer
Chief Marketing Officer
Chief Financial Officer
Head of Customer Experience
Co-founder and Senior Product Specialist
Founder and Chairman
Board Member
Board Member
Board Member
- Senior executive & entrepreneur; co-founder of Gture, Gvalueinvest, and Scale Leap Capital; investor in Bluestone PIM
- 25+ years in telecom with leadership roles at Telenor and Alcatel; board member incl. Norwegian Finance Holding ASA
- Master’s in Mathematics; executive strategy training at INSEAD
The industry leaders recognise Bluestone PIM
Bluestone PIM has been recognised by leading industry analysts, including:
- listed in Gartner’s Market Guide for Product Information Management Solutions 2025
- recognised as a “Major Player” by IDC
- recognised by Ventana Research
These recognitions validate what we build for: a modern PIM platform designed for enterprise scale, composable architecture, and continuous innovation.
We were ranked as a Major Player in IDC’s “MarketScape Worldwide PIM Applications for Commerce 2021” report. Our software strengths mentioned in the comparison paper were: modern architecture, ease of upgrade, and modularity
We became a certified member of the MACH Alliance, a group of independent companies that advocate for open, best-of-breed technology ecosystems
We received recognition as a “Vendor of Assurance” from Ventana Research in 2023. Bluestone PIM was esteemed as a platform to be particularly effective in elevating customer experience in a digital sales setting
Bluestone PIM was listed in Gartner’s “Market Guide for PIM Solutions” (2022) and in the report “What Data and Analytics Leaders Need to Know About Composable PIM” (2023) among the key players
Meet our Management Team
Einar AugedalChief Executive Officer
- MSC in Business and Administration, Vaxjo University
- 20+ years of industry experience
- 21 years-experience as a CEO within e-commerce tech
Borgar HestadEVP Sales and Marketing
- MSC in Finance, University of Strathclyde
- MSC Strategic Leadership, BI Norwegian Business School
- +20 years of industry experience
Morten NæssEVP Technology
- MSC IT, Norwegian University of Sience and Technology (NTUN)
- Head of Tech Council - MACH Alliance
- +20 years of industry experience
Audun SembHead of Customer Experience
- IT - Informatics, University of Oslo
- Extensive industry experience in PIM and e-commerce
- +20 years of industry experience
Adam BorowiakVP Software Development
- Ph.D Norwegian University of Science and Technology (NTNU)
- Extensive experience from the Software Industry
Stine SaxegaardHead of Finance
- MSC in Finance, Norwegian School of Economics
- Extensive experience as a financial auditor
David LysnesHead of Platform Services
- Experience Industry leader in the Software Industry
Board Members
