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      About us

      Providing a future-proof PIM solution for enterprise clients that deliver a seamless product experience

      stair

      Our story

      2016
      2017
      2018
      2019
      2020
      2021
      2022
      2023
      2024
      2016-Neptun Office Centre

      2016

      • Bluestone PIM was founded in Norway as a start-up company ready to disrupt the PIM industry
      • The coding started for the Bluestone PIM services
      • Established AWS sites in Frankfurt and Dublin 
      • We opened our development site in Gdansk
      2017-timeline-team

      2017

      • Market exploration started with promoting our Product Information Management services in the Nordics 
      • We signed our first retailer client with market deployment across 60 countries
      2018 - timeline

      2018

      • Bluestone PIM merged with WebOn, an e-commerce services provider from Norway, and became a truly global company with an office in Bangkok 
      • We signed our first customer in South-East Asia
      2019 - timeline AWS

      2019

      • We deployed an AWS cloud environment in Singapore 
      • In December, Bluestone PIM was named one of the fastest-growing companies in Norway by the business magazine, “Dagens Næringsliv”. This recognition highlighted Bluestone’s strong growth and success in the Norwegian market
      2020 timeline

      2020

      • We signed our first customers in the USA, UK, and Australia 
      • We remained stable during the pandemic and saw increased demand for our service as the world was going digital
      • We received recognition from Gartner and Ventana Research
      2021-timeline without Fredrik

      2021

      • We became a certified member of the MACH Alliance, as the first PIM vendor 
      • Bluestone PIM received recognition from IDC as one of the leading global PIM companies
      2022

      2022

      • Large international brands signed for Bluestone PIM deployment
      • We established an AWS site in the USA
      • Expanded our sales capabilities in Europe, and North America
      2023 - timeline

      2023

      • We are constantly scaling with deployment at large brands and renowned retailers
      • Continue expanding our partner SI network worldwide
      Bluestone-NO-min

      2024

      • Securing a significant venture capital round with Scale Leap Capital and Narwhal Investments marks a major milestone in our journey towards becoming the world's leading composable PIM provider
      • Stay tuned of what's yet to come...
      Einar-quote
      Bluestone PIM is a composable PIM provider for global retailers, manufacturers, and distributors who want to make their enterprises innovative and agile. By choosing Bluestone PIM, our customers can trust us to consistently improve our technology and features to stay ahead of the curve.

      Einar Augedal,  CEO at Bluestone PIM

      WHAT WE DO

      Bluestone PIM is a composable, MACH-certified Product Information Management software built for enterprise retailers, manufacturers, and distributors.

      We help digital teams centralise, enrich, govern, and distribute product information at scale, so every customer gets a seamless product experience, across every channel and market. 

      Bluestone PIM is a PIM you can extend as your business grows. Use 700+ APIs to connect to your existing stack and scale without rebuilding everything.

       

      what-we-do-img

      Bluestone PIM is a Global Team, Always Close to Customers

      We support enterprise teams across time zones and regions.

      Our goal is simple: make sure customers get the help they need, when they need it.

       

      map-customers

      See how we support businesses to scale & grow

      wilhelmsen-about

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      Building & Construction

      Streamline Digital Business Processes with PIM

      How Isola ensures product information consistency across the company's operations

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      muemann-about

      Retail & eCommerce

      PIM in B2B Sales

      How Neumann leverages product data to increase their digital business volume

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      The industry leaders recognise Bluestone PIM

      Bluestone PIM has been recognised by leading industry analysts, including:

      These recognitions validate what we build for: a modern PIM platform designed for enterprise scale, composable architecture, and continuous innovation.

      We were ranked as a Major Player in IDC’s “MarketScape Worldwide PIM Applications for Commerce 2021” report. Our software strengths mentioned in the comparison paper were: modern architecture, ease of upgrade, and modularity
      We received recognition as a “Vendor of Assurance” from Ventana Research in 2023. Bluestone PIM was esteemed as a platform to be particularly effective in elevating customer experience in a digital sales setting
      We became a certified member of the MACH Alliance, a group of independent companies that advocate for open, best-of-breed technology ecosystems
      Bluestone PIM was listed in Gartner’s “Market Guide for PIM Solutions” (2022) and in the report “What Data and Analytics Leaders Need to Know About Composable PIM” (2023) among the key players
      We were ranked as a Major Player in IDC’s “MarketScape Worldwide PIM Applications for Commerce 2021” report. Our software strengths mentioned in the comparison paper were: modern architecture, ease of upgrade, and modularity
      We became a certified member of the MACH Alliance, a group of independent companies that advocate for open, best-of-breed technology ecosystems
      We received recognition as a “Vendor of Assurance” from Ventana Research in 2023. Bluestone PIM was esteemed as a platform to be particularly effective in elevating customer experience in a digital sales setting
      Bluestone PIM was listed in Gartner’s “Market Guide for PIM Solutions” (2022) and in the report “What Data and Analytics Leaders Need to Know About Composable PIM” (2023) among the key players

      Meet our Management Team

      Einar-contact

      Einar AugedalChief Executive Officer

      • MSC in Business and Administration, Vaxjo University
      • 20+ years of industry experience
      • 21 years-experience as a CEO within e-commerce tech
      Morten Næss

      Morten NæssChief Product & Innovation Officer

      • MSC IT, Norwegian University of Science and Technology (NTUN)
      • Head of Tech Council - MACH Alliance
      • +20 years of industry experience
      Borgar Hestad

      Borgar HestadChief Sustainability & Digital Trust Officer

      • MSC in Finance, University of Strathclyde
      • MSC Strategic Leadership, BI Norwegian Business School
      • +20 years of industry experience
      Andreas-photo

      Andreas RudlChief Marketing Officer

      • Bachelor of Science (BSc), Business Administration and Marketing, The University of Manchester
      • Marketing Council - MACH Alliance
      • Vice President Global Marketing, +8 years of industry experience
      joanne-veenvliet

      Joanne VeenvlietChief Sales Officer

      • Extensive experience in the software industry
      Adam Borowiak

      Adam BorowiakChief Engineering Officer

      • Ph.D Norwegian University of Science and Technology (NTNU)
      • Extensive experience from the Software Industry
      Tarje Melau Sørensen

      Tarje Melau SørensenChief Financial Officer

      • MSC in Business and Economics, BI Norwegian Business School
      • 15+ years experience from business, finance, accounting and entrepreneurship
      Audun Semb

      Audun SembHead of Customer Experience

      • IT - Informatics, University of Oslo
      • Extensive industry experience in PIM and e-commerce
      • +20 years of industry experience
      David Lysnes

      David LysnesHead of Platform Services

      • Extensive experience in the software industry

      Board Members

      team_Morten

      Morten SnørsvaldCo-founder and Senior Product Specialist

      • BSc Hons, Computation, The University of Manchester
      • Co-Founder & Customer Success of Bluestone PIM 
      • Senior Product Specialist
      • Board of Directors
      team_Jon

      Jon Anders Aas-HaugFounder and Chairman

      • Bachelor of Science, Information Technology, University of South-Eastern Norway
      • Founder and Chairman of the board in Bluestone PIM
      • Founder, CEO and Chairman of the Board in WebOn AS
      Kelly Goetsch

      Kelly GoetschBoard Member

      • Chief Strategy Officer at Commercetools
      • 4x O'Reilly Author
      • Co-founder of the MACH Alliance
      Andreas-sol

      Andreas SolbergBoard Member

      • Master in Business and Economics (Finance), BI Norwegian Business School.
      • Co-founder and partner in Scale Leap Capital, Investor in Bluestone PIM from January 2024.
      • 15 years of experience from operational CFO / Finance Director / M&A positions in European companies. SME`s and large enterprises.
      • Long experience from investing in start ups / scale ups out of Norway.
      • Experience from various board positions in smaller and larger companies in Norway primarily in the IT sector.
      Rolv-Erik-finished-1

      Rolv-Erik SpillingBoard Member

      • Senior Executive & Entrepreneur: Co-founder of Gture and Gvalueinvest, with experience in founding and managing early-phase companies.
      • Co-founder and partner in Scale Leap Capital, Investor in Bluestone PIM from January 2024.
      • 25 Years in Telecom: Led innovation at Telenor and Alcatel Norway, including roles as Telenor Digital head and CTO.
      • Board Experience: Serves on boards of companies like Norwegian Finance Holding ASA and Telenor Broadcast Holding AS.
      • Academic Background: Master’s in Mathematics, with advanced strategy training at INSEAD.
      Auke

      Auke van UrkBoard Member

      • Serial entrepreneur & SaaS investor
      • Former Global CTO @Valtech 
      • Co-founder of the MACH alliance
      • 20+ years of industry experience

      Meet our Management Team

      einar_circle-1

      Einar AugedalChief Executive Officer

      • MSC in Business and Administration, Vaxjo University
      • 20+ years of industry experience
      • 21 years-experience as a CEO within e-commerce tech
      Borgar Hestad

      Borgar HestadEVP Sales and Marketing

      • MSC in Finance, University of Strathclyde
      • MSC Strategic Leadership, BI Norwegian Business School
      • +20 years of industry experience
      Morten Næss

      Morten NæssEVP Technology

      • MSC IT, Norwegian University of Sience and Technology (NTUN)
      • Head of Tech Council - MACH Alliance
      • +20 years of industry experience
      Audun Semb

      Audun SembHead of Customer Experience

      • IT - Informatics, University of Oslo
      • Extensive industry experience in PIM and e-commerce
      • +20 years of industry experience
      Adam Borowiak

      Adam BorowiakVP Software Development

      • Ph.D Norwegian University of Science and Technology (NTNU)
      • Extensive experience from the Software Industry
      Stine Saxegaard

      Stine SaxegaardHead of Finance

      • MSC in Finance, Norwegian School of Economics
      • Extensive experience as a financial auditor
      David Lysnes

      David LysnesHead of Platform Services

      • Experience Industry leader in the Software Industry

      Board Members

      Einar Augedal

      Einar AugedalChief Executive Officer

      einar.augedal@bluestonepim.com
      Morten Snørsvald

      Morten SnørsvaldCo-founder and Senior Product Specialist

      morten.snorsvald@bluestonepim.com
      Jon Anders Aas-Haug

      Jon Anders Aas-HaugFounder and Chairman

      jon@bluestonepim.com

      JOIN US

      Interested in joining our team?

      We are a global team of specialists in product data, composable architecture, and enterprise software, and we are always looking for curious, ambitious people who want to build technology that makes a real impact.

       

       

      See open positions
      Bluestone PIM Team