Why PIM is so important?
PIM platform helps to manage tons of information including product descriptions, media files, technical product cards, and product attributes in a smart way.
It coordinates the process of sending the right information to different sales channels, such as :
- Online marketplaces
- Printed catalogs
- E-commerce platforms
A quality PIM solution empowers multi-channel retailers to create excellent product and customer experiences. This approach results in omnichannel consistency, happier customers, increased traffic and higher rates of conversion leading to better sales.