PIM stands for Product Information Management and essentially is a software designed to centralize, manage, enrich and distribute your product content in the most efficient way possible.
"Online shopping is growing extremely fast worldwide and the digital representation of each product, also known as the digital twin, is the critical asset of every multi-channel retailer.
Just look at it this way - long before your customers buy your products, they already interact with them — or in fact they interact with their digital twins.
They look for photos, read descriptions, watch videos, compare prices, and study reviews on comparison websites. PIM is the best guarantee of taking control over the digital twin and thus, a solid foundation for e-commerce growth."Einar Augedal
CEO at Bluestone