How to use PIM?
A PIM platform can be used to support the sales and marketing efforts of B2B and B2C sales companies alike. Its core capabilities can include workflow, business process, and hierarchy management, loading, syncing, modeling, and cleansing data, information stewardship, distribution, and DAM.
A PIM platform supports marketing, eCommerce, and data admin teams in performing these actions. Taking it a step further, a PIM can also enable direct data manipulation directly from other applications via APIs (Application Programming Interfaces).
While there are still companies that deploy PIM as onsite software, cloud-native options exist that align better with modern needs and fit modern commerce stacks. They offer virtually unlimited interoperability, superior performance, and broad connectivity. These applications can also be made available in managed SaaS subscriptions that are low maintenance and allow businesses to pay only for what they use in a monthly subscription.