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What is Product Information Management (PIM)

Everything you need to know about Product Information Management

PIM stands for Product Information Management and essentially is a software designed to centralize, manage, enrich and distribute your product content in the most efficient way possible.

Why PIM is so important?

PIM platform helps to manage tons of information including product descriptions, media files, technical product cards, and product attributes in a smart way.

It coordinates the process of sending the right information to different sales channels, such as :

  • Online marketplaces
  • Printed catalogs
  • E-commerce platforms
  • Websites
  • Apps
PIM services
PIM services

A quality PIM solution empowers multi-channel retailers to create excellent product and customer experiences. This approach results in omnichannel consistency, happier customers, increased traffic and higher rates of conversion leading to better sales.

Who needs PIM software?

e-commerce team

E-commerce teams

to provide customers with better product experiences, strengthen the brand's position and earn consumer trust

Sales Marketing team

Sales & Marketing teams

to build consistent and complete product stories and sell products across marketplaces and digital channels

Product and category managers

Product & Category Managers

who understand the close relationship between rich, complete product content and better sales

IT Solution Architects

IT Solution Architects

who understand that SaaS brings new possibilities for e-commerce businesses, not available with legacy IT.

What you can do with PIM?



Forget about constant spreadsheets battles and searching for the missing information in ERP.

Bring product data together to establish a single source of truth for the entire organization.



Create a great product message and deliver consistent product experience in the omnichannel.

Enrich product descriptions with relevant attributes, media, relations and translated content.



Make your product information accessible for any digital sales channel.

Display accurate and up-to-date content everywhere you want. Prevent errors before adding, removing or modifying anything.



Harness your colleague’s expertise, knowledge and collective effort to one place.

Avoid duplicate effort, keep track of work progress and reply to tasks without the need for sending emails.

When to implement PIM?

  • You have a large number of SKUs
  • You're selling products in many digital channels
  • You're going towards omnichannel sales
  • You want to improve customer experience
  • You want to start selling your products on new markets

Want to know more?

What makes a perfect PIM?

These are things you should especially look for:

  • Multi-tenant SaaS that grows in line with your needs
  • Easy integration with external systems and sales channels
  • Intuitive, user-friendly interface
  • Powerful Digital Assets Management (DAM)
  • Control over the roles, permissions and tasks
  • Marketplace with apps to enrich your PIM experience
  • Multi-language support
  • Online training and instant support at your disposal
  • Flexible pricing model adapted to your needs
  • No hidden costs
Einar photo

"Online shopping is growing extremely fast worldwide and the digital representation of each product, also known as the digital twin, is the critical asset of every multi-channel retailer.

Just look at it this way - long before your customers buy your products, they already interact with them — or in fact they interact with their digital twins.

They look for photos, read descriptions, watch videos, compare prices, and study reviews on comparison websites. PIM is the best guarantee of taking control over the digital twin and thus, a solid foundation for e-commerce growth."

Einar Augedal
CEO at Bluestone
Einar photo Connect with me on LinkedIn

Is PIM right for you?

5 sure signs you need a PIM E-book cover

'5 sure signs you need a PIM' will guide you where to draw the line, looking at factors like your inventory size, sales & marketing strategy, and business goals.

You will find out:

  • If it's time to start thinking about PIM
  • How ERP and MDM systems compare
  • Multichannel and Omnichannel
  • What are the benefits of having all product content in one system
  • What's the impact of PIM on customer experience
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