Successful Product Experience Management (PxM) is the cornerstone of great customer experience
"Every day, a great number of people interact with your products long before they actually buy them.
You may ignore this fact and keep losing potential customers or you may actually use the product content to engage buyers and drive purchase decisions.
This, of course, requires reaching your customers with personalized, context-aware and seamless product experience, regardless of the sales channel they prefer to use - online, mobile or offline. That's what PxM is all about."Camilla Hetty Osa