Crafting and managing product descriptions used to be a manual and often overwhelming task, especially for large enterprises with endless product catalogues.
Now, with AI-powered tools businesses can breathe a little easier. AI features simplify product description management, making it quicker, more consistent, and easier to personalise, helping teams overcome some of the biggest challenges in product data management.
Let’s take a look at real-life use cases that show how enterprises use AI in the PIM (Product Information Management) system.
Why Integrated AI in PIM is a Game Changer for Enterprises
For enterprises, using standalone AI tools outside the PIM can create major challenges.
Moving sensitive product data between platforms poses security risks and compliance issues, especially when handling large datasets across markets. Relying on external tools also disrupts data consistency, as it’s harder to keep information aligned across all sales channels.
Integrated AI within a PIM keeps product data centralised, secure, and scalable - making it easier to maintain quality and efficiency as your product catalogues grow.
Here are the real use cases on how enterprises use AI in Bluestone PIM for creating and managing product descriptions:
1. Automate Product Descriptions at Scale with AI
One of the most impactful applications of AI in PIM is the automated creation of product descriptions. With natural language processing (NLP) and machine learning (ML) capabilities, AI can analyse product attributes and generate human-like descriptions that align with your brand's tone and voice. Here’s how this works:
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Input data: The AI engine pulls structured data from the PIM system, such as product attributes, specifications, and related assets.
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AI-driven contextualisation: Using NLP, the AI understands the context and creates a description that highlights key features and benefits, tailored to specific markets or audiences.
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Output customisation: Enterprises can set parameters to ensure descriptions meet localisation, compliance, and SEO requirements.
2. Optimise Product Descriptions for Search Engine
AI in PIM doesn't just automate the creation of thousands of product descriptions - it also ensures they are optimised to boost your search engine rankings.
AI data enrichment feature in PIM transforms how businesses approach their SEO strategies by generating comprehensive, keyword-rich content that enhances the visibility and rankings of their products on the web.
Unlike generic, short product descriptions, AI-generated descriptions offer depth, relevance, and optimised keyword usage, increasing rankings in search engine results. This helps businesses capture a broader audience and improve click-through rates.
3. Translate Product Information for Customers Around the World
The AI-powered translation feature in PIM makes global expansion easier by delivering fast, scalable, and reliable translations, enhancing customer experience in every market.
It allows businesses to manage translations at scale efficiently, ensuring high-quality, context-aware, and culturally adapted product information.
With our AI Linguist feature, here’s the level of control your team can have when translating hundreds of thousands of product descriptions:
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Bulk translation capability: Easily select products or entire catalogues for translation.
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Flexible actions: Choose from a range of AI-powered tasks, including translations, spell checks, and text enhancements, tailored to your specific needs.
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Targeted attribute translation: Specify which product attributes, such as titles or descriptions, should be translated, giving you full control over the process.
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Preview and edit: Review AI-generated outputs for accuracy before applying them, ensuring localised content meets your quality standards.
See the real cost of manual product data translation.
Discover how AI-powered PIM can cut expenses.
Number of Products/SKUs Requiring Translation
Average Word Count per Product Description
Number of Languages
Manual/Human Translation Cost per Word
Your Current Cost Estimation:
$ for human translation of words required for product descriptions in languages.
You are just one step away from discovering how much you can save with AI in PIM!
The AI calculates costs based on the number of input and output tokens, with each token representing approximately four characters. The cost per token varies depending on the model used.
Basic GPT Model: Less powerful, lower cost, produces simpler or less detailed responses, and might be faster due to smaller size or fewer computations.
Advanced AI Model: More powerful, higher cost, produces higher-quality and more detailed responses, but could be slower because of increased computational complexity.
Pricing for AI models often decreases with each new release, making advanced processing more cost-effective over time.
Bluestone PIM AI Linguist Estimation
4. Recognise Product Attributes Directly from Images
The AI Enrich feature in PIM takes the hassle out of writing image descriptions and managing product attributes. It automatically creates detailed, accurate descriptions that highlight key product features, optimises them with relevant keywords for better SEO, and ensures accessibility with alt text.
5. Tailor Product Content to Local Preferences
Localisation in PIM ensures that product content is not only accessible but also relevant to different regions and cultures. This helps with brand consistency, market penetration, and customer engagement.
AI within PIM platforms, like Bluestone PIM, significantly enhances localisation through:
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Automated translations: AI in PIM efficiently translates product descriptions, specifications, and metadata into multiple languages.
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Spelling and measurement adjustments: Automatically adapts content to local conventions, such as “color” vs. “colour” or imperial vs. metric units.
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Cultural customisation: Enhances product content by integrating local slang, terminology, and cultural references, making it naturally appealing to the target audience.
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ROI of PIM:
Reduce costs, accelerate time to market, and maximize revenue
6. Improve and Enhance Existing Product Descriptions
Generating product descriptions with AI in PIM is one thing, but taking it a step further to improve existing descriptions is where AI truly shines.
AI Analyst is an advanced feature that helps retailers improve product descriptions by ensuring data accuracy, consistency, and completeness. Here’s how it improves product data:
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Inconsistency detection: AI Analyst scans product descriptions to flag inconsistencies, ensuring all data aligns with your standards. For example, it can identify discrepancies like mismatched sizes or missing key attributes in product names.
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Missing data detection: The tool highlights gaps in your product information by comparing it to the gold standard. For instance, if a product title is missing its colour or a category value, AI Analyst ensures those details don’t go unnoticed.
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Out-of-place detection: It identifies incorrect data entries, such as irrelevant attributes or misplaced information (e.g., "number of wheels" listed for a T-shirt), preventing errors from impacting your product catalogue.
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Attribute extraction & auto-population: AI Analyst extracts key attributes from product descriptions provided by suppliers -especially useful when the data is incomplete. It identifies values, categories, and even details like eco-labels, automatically populating them into the correct fields for a more structured and accurate catalogue.
Boost ROI by Leveraging AI in PIM
Using AI in Product Information Management (PIM) isn’t just about saving time - it’s about boosting your bottom line.
AI takes care of repetitive tasks like creating product descriptions, translating content, and filling in missing details, so your team can focus on what matters most. It ensures your product data is accurate, consistent, and customer-ready, building trust and improving the shopping experience.
Plus, by optimising for search engines and personalising content, AI helps attract more customers and drive sales. With its ability to scale effortlessly as your business grows, AI in PIM delivers faster results, cost savings, and a real edge in a competitive market.
Schedule a demo today to see the power of AI-driven PIM in action!
