Stadium Transforms its Digital Infrastructure with Bluestone PIM

The leading sports and outdoor retailer adopts a composable architecture for product information management to modernise its infrastructure, enhance integrations, and optimise operational efficiency.
Bluestone PIM announces that Stadium, a premier retailer in the sports and outdoor sector, is exploring Bluestone PIM to support its long-term digital strategy.
After using an on-premises PIM system for the past decade, Stadium recognised the need for a future-ready solution that could integrate seamlessly with its internal systems and support its evolving business needs.
With Bluestone PIM’s API-first, cloud-native architecture, Stadium gains greater flexibility, enhanced automation, and a modernised approach to product data management. Additionally, Bluestone PIM’s AI-powered features open new opportunities for automated product enrichment and enhanced personalisation, allowing Stadium to stay ahead in an increasingly competitive retail landscape.
Implemented by Bluestone PIM’s partner Avensia, this transition positions Stadium for greater efficiency, improved data workflows, and stronger omnichannel capabilities as the company continues to expand its digital footprint.

About Stadium
Stadium is Sweden’s largest sports chain. Our mission has a simple and obvious purpose: we want as many people as possible to discover the benefits to be gained from an active lifestyle. To inspire and help people towards a healthier and more enjoyable life provides a meaning and source of motivation for us in our daily work!
Website: https://karriar.stadium.se/
Headquarters: Norrköping, Sweden
Industry: Apparel & Gear