Definition: Brand Ambassador

What is a brand ambassador?

A brand ambassador is a passionate representative of a company's products or services.

The typical role of a brand ambassador is promote and support the brand through positive, knowledgeable interactions with the target audience, and to raise awareness of the brand by having first-hand knowledge of the products or services. They can do this by sharing brand messages on social media, demonstrating products at events or online and endorsing the quality of the brand's offerings.

For companies, enthusiastic brand ambassadors help to multiply their marketing reach through positive word-of-mouth by engaging conversations and making authentic recommendations, and their involvement boosts the engagement and trust of interested audiences through community-based interactions.