Definition: Product Feature

What is a product feature?

A product feature is a specific aspect, characteristic, or functionality of a product that is designed to meet customer needs, address pain points, or provide desirable benefits. It represents a unique attribute or quality that can set the product apart from others in the market.

For example, in a kitchen appliance like a blender, some of the product features may include multiple speed settings for different blending needs, a powerful motor for efficient blending, a durable stainless steel blade, a removable and easy-to-clean jug, and safety features such as a locking mechanism and a non-slip base.

What's the difference between a product feature and a product benefit?

Product benefits and product features are often mistaken for each other, although they hold distinct meanings.

Product features are specific characteristics or functions of a product that describe what it is or what it can do. On the other hand, product benefits highlight the advantages or positive outcomes that customers gain from using the product and emphasize how the product features can fulfill customer needs or solve their problems.

For example, consider a hiking backpack with the following feature and benefit:

• Product feature: Multiple compartments and pockets for gear storage.
• Product benefit: Easy access to essential items during a hiking trip, saving time and ensuring convenience on the go.

In this case, the feature of multiple compartments and pockets describes the backpack's functionality, while the benefit of easy access to essential items highlights the positive outcome for the customer.