Definition: Unique Selling Point

What is a unique selling point?

A unique selling point, commonly referred to as USP, is a distinctive feature or characteristic of a product, service, or brand that sets it apart from competitors in the market. It represents a compelling reason why customers should choose a particular offering over the alternatives available to them.

The unique selling point is typically based on a specific attribute, quality, or value proposition that resonates with the target audience and addresses their needs or desires. For example, a smartphone's unique selling point could be its advanced camera technology, offering high-resolution images and innovative features such as low-light photography or optical zoom. This sets it apart from other smartphones on the market and appeals to photography enthusiasts who prioritize capturing high-quality pictures on their mobile devices.