Definition: Product Completeness

What is product completeness?

Product completeness refers to the state or quality of a product being fully equipped with all the necessary components, features, information, or elements that are required to meet customer expectations and deliver its intended purpose.

A complete product listing is one that provides all the essential attributes, functionalities, and specifications that customers typically seek when considering a purchase. For example, in the case of a smartphone, a complete product listing would include critical product information such as the device's brand, model, screen size, storage capacity, and additional features or accessories. If any of this information is missing, it can frustrate customers and lead them to abandon the purchase altogether.

To ensure product completeness, companies can use PIM software to manage their product information and attributes. They can assess product completeness and ensure that all necessary information is included and up-to-date.