Definition: Product Onboarding

What is product onboarding?

Product onboarding is the process of introducing new customers to a product or service and helping them become familiar with its features and benefits. The purpose of onboarding is to ensure that customers have a positive experience and can easily learn how to use the product and integrate it into their workflows or daily lives.

Product onboarding typically includes a series of steps or interactions designed to help customers get started with a new product. These might include tutorials, walkthroughs, and guided interactions. Onboarding can also include training materials, documentation, and other resources that help customers understand the product and its features.

An onboarding process is commonly required for products that are complex, feature-rich, or require a certain level of user proficiency to fully utilize their capabilities, such as a software application or SaaS platform.