Competitive retailers constantly innovate and adopt new technologies such as AI. Increasingly, we're seeing retailers leverage AI to automate manual tasks and boost their sales.
We’ve put together a case study that highlights how a leading sports retailer used AI and composable Product Information Management (PIM) software to automate product data translations.
Read on to discover how to use AI-powered translation in PIM to expand into new international markets:
Our Customer’s Story
As one of the largest sports chains in the Nordics, Bluestone PIM's customer was grappling with significant IT and performance challenges that were getting in the way of delivering a great customer experience and scaling efficiently.
The main problem? Their old on-premise PIM system. It simply couldn’t keep up with the company’s growing demands or integrate with modern technologies.
On top of that, on-premise systems are notoriously expensive and time-consuming to maintain, driving up costs while offering little in the way of flexibility.
Realizing their legacy PIM system was holding them back, the company decided it was time for a change. They set their sights on PIM with a headless architecture that would give them the flexibility and scalability they needed.
Here’s a visual representation of a monolithic PIM versus a customizable, composable PIM tailored to your business needs:
Their main focus was to drive sales and improve how they managed product information to create better product experiences.
One major pain point was the cumbersome process of updating product manuals - especially for more complex items. This not only affected the customer experience but also slowed down their time-to-market.
After carefully evaluating various options, the company ultimately chose to invest in Bluestone PIM, a modern and composable solution that checked all the right boxes.
Several key factors influenced their decision:
- Over 700 APIs: unlike their previous system, Bluestone PIM integrated effortlessly with their existing internal tools, making the transition smoother and allowing for better coordination across different parts of the business.
- Lower total cost of ownership (TCO): the retailer cut down operational costs by moving to a multitenant PIM.
- Enhanced product experience: the new system significantly improved how they managed product information, ultimately leading to a better customer experience.
- Built-in AI features such as AI Linguist, AI Enrich, and AI Analyst.
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ROI of PIM:
Reduce costs, accelerate time to market, and maximize revenue
The retailer selected a flexible and scalable PIM system and began using built-in AI-powered features, such as AI Linguist, to enhance their processes. Keep reading to learn how you can automate translations in PIM.
AI-Powered Translation in PIM
While looking to improve operational efficiency and manage its global presence, the company faced challenges with manually translating product information, a complex and time-consuming process that required cultural and linguistic adaptation.
To address this, the retailer started using Bluestone PIM's AI Linguist (AI-powered translation) feature.
With AI Linguist the top sport retailer managed to:
- Reduced reliance on external agencies by automating translations and cutting down manual work.
- Streamlined translation process, sped up product launches and updates.
- Ensured accurate, consistent translations, reducing errors and protecting brand integrity.
Business Benefits of AI Linguist
With AI-powered translations, e-commerce teams can accomplish more with less effort. Integrating AI Linguistic brings the following improvements:
- Increased efficiency: Less manual effort allows teams to focus on more valuable tasks, boosting productivity.
- Cost savings: Lower dependence on external agencies leads to substantial cost reductions that can be reinvested.
- Better market responsiveness: Faster translations enable quicker reactions to market changes, helping the company stay ahead of competitors.
By automating these processes, our customer, a leading sports retailer, is not only driving growth but also simplifying market expansion and enhancing the customer experience. The time and cost savings allow them to scale faster and more efficiently.
This case study highlights how modern PIM solutions and AI can solve real-world business challenges. Want to see how these tools can help your business grow?
