Definition: Product Visualization

What is product visualization?

Product visualization is the use of visual elements and techniques to create realistic and immersive representations of products in a digital or visual format, commonly through images, videos, 3D models, or virtual reality experiences.

The virtual representation of products is also called digital twins.

Product visualization can help brands create compelling product demonstrations and marketing materials for their customers through a unique and engaging product experience that helps them better understand the features and benefits of the products.

Another purpose product visualization can serve is to communicate the appearance, features, and functionality of a product to stakeholders and design teams and allow them to better understand and evaluate the product's characteristics before making a business or design decision.